A styling history

The Anatom is an iconic expression of Rado’s brand identity. Its world premiere in late 1983 introduced the ground-breaking Anatom Concept, featuring a convex sapphire crystal that followed the natural curve of the wrist. The anatomically formed crystal was paired with a square case, and both the curve and the square were to remain defining elements of Rado design in the decades to come.

Characteristically, the Anatom was the product of years of meticulous in-house research and innovation, from startling new materials to radical designs. The square case subsequently featured in numerous Rado models. And now, forty years after its first appearance, the Rado Anatom returns.

A styling history

Milestones - New horizons in time

Anatom is a developing story – exciting, suspenseful, full of unexpected twists and turns. The innovative shapes that please the eye have now been enhanced by the irresistible comfort and sensuous feel of a high-tech ceramic case. In the long-running story of this path-breaking product line, the new version is but the latest episode in Rado’s ongoing exploration and discovery of novel designs and forms of pleasure. To be continued …

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