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RADO NEW ORIGINAL
The Original takes up the irresistible, timeless charm of a real Rado legend. In 1962 the scratch-resistant DiaStar revolutionised watchmaking and the Original is its legitimate successor.
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New Original
Incorporating the bold and ageless appeal of the first DiaStar, the DiaStar Original has the features and functions all Rado connoisseurs know, and the unmistakable look they love.
Iconic Timepieces - The DiaStar
DiaStar - a real Rado legend.
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The DiaStar
Hailed as "the world's first scratchproof watch", the DiaStar 1, launched in 1962, was Rado's response to customer demands for comfort, robustness and exclusive style. A prime example of Rado's innovative approach to design and materials, this timepiece brought hard metal and sapphire crystal into the watchmaking industry at a time when this was far from the norm.
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Technical, water- and scratchproof
Today referred to as the Original, the oval DiaStar 1 gave birth to bold marketing statements, such as “the most important improvement of watch cases in 400 years”. The broad, unusually shaped bezel, which covers the fastening of the strap, was entirely new. The round, silver-coloured dial featured a red date on a white background and applied double indexes at 6, 9 and 12. Notably it was not only touted as 'scratchproof' but also 'super waterproof', an apt term for a 1960s watch which could withstand 22 ATM. Carrying four patents, it gave consumers three guarantees: technical, waterproof and scratchproof. But despite all these reassurances, the unusual design was initially met with scepticism. Despite an attractive price tag, it needed a few years to become popular.
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Bestseller
The gold-coloured DiaStar 13, which joined the ultra-scratch resistant family in 1972, is still amongst the bestsellers today. The success is thanks to its brilliant gold-coloured case which, unlike gold-plated watches, is scratchproof and loses none of its brilliance or colour.
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