Captain Cook High-Tech Ceramic "The Pink Dial Project"

Year 2021 marks a rebirth, around the world, as creativity and the eternal human drive for survival find their voices once again. Behind the scenes, nonetheless, diseases such as breast cancer remain a challenge, drawing on the efforts of the medical community as well as sparking numerous campaigns to ensure that the subject remains in the public eye.

One such campaign is "The Pink Dial Project", organised to mark Breast Cancer Awareness Month, in October this year. Created by the publications Time+Tide, Fratello, Eye of Jewelry, Revolution, The Rake and joint contributor Eric Ku, this special project features an auction to raise funds for research, treatment and wider awareness over the illness. High-end watchmakers were contacted, including Rado, to request a single, one-off "pièce unique" to be auctioned off at the October event, with the full proceeds then being donated to charity. Promotion for the project is a broad, multimedia affair, in print, online as well as on social media, and it will provide an excellent opportunity for favourite, global brands to publicly show their collective solidarity.

Rado is proud to participate in this special auction, as its own connection with innovation and the ideals of courage and determination, are long-standing attributes of the brand. Relentless and dedicated medical research, scientific discovery and extreme journeys through rugged wilderness share many fundamentals, never far from authentic, deep courage. This one-off in pink trim, created around our Captain Cook High-Tech Ceramic model, is the suitably most "badass" timepiece to match the organisers' request. We are looking forward to the auction, sure that it will be a positive, resounding success, to support this very noble cause.

Follow the auction here